1. INFORMATION WE COLLECT

Where We Collect It From

We may collect personal information about you, meaning information that can uniquely identify you, from various sources, such as:

• DIRECTLY FROM YOU WHEN YOU USE THE SERVICES, SUCH AS WHEN YOU MAKE A HOTEL RESERVATION, REGISTER FOR AN ACCOUNT, ACCESS CERTAIN FEATURES OR CONTENT, OR ORDER PRODUCTS;
• SOCIAL NETWORKS THROUGH WHICH YOU MAY ACCESS THE SERVICES OR INTERACT WITH US; AND
• OUR SUBSIDIARIES, AFFILIATES, SERVICE PROVIDERS, BUSINESS PARTNERS, AND OTHER THIRD PARTIES.

What We Collect

The personal information we collect about you may include, without limitation:

• CONTACT INFORMATION, SUCH AS NAME, POSTAL ADDRESS, EMAIL ADDRESS, AND PHONE NUMBER;
• DEMOGRAPHIC INFORMATION, SUCH AS DATE OF BIRTH, GENDER, AND MARITAL STATUS; AND
• LOGIN INFORMATION, SUCH AS USERNAME, PASSWORD, AND SECURITY QUESTIONS AND ANSWERS.

Social Media Log-In

We may enable you to log into the Services using a social media account, and if you do so you may be asked to grant us access to certain information from your social media profile. Social media networks operate independently from us, and we are not responsible for social media networks’ interfaces or privacy or security practices. Please refer to the privacy settings of the applicable social media platform or application to determine how you may manage the interactivity between us and your social media account.

Automatic Collection

When you use the Services, we may also collect certain information by automated means, such as cookies and web beacons. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag, or clear GIF, is used to transmit information about actions of the user opening the page or email containing the beacon back to a web server. We may also use third-party analytics tools (such as Google Analytics) that collect information about use of the Services and user traffic. The information we collect by automated means may include, without limitation:

• INFORMATION ABOUT THE DEVICES YOU USE TO ACCESS THE SERVICES (SUCH AS THE IP ADDRESS AND THE TYPE OF THE DEVICE, OPERATING SYSTEM, AND WEB BROWSER);
• DATES, TIMES, AND DURATION OF USE OF THE SERVICES (INCLUDING WHETHER YOU ARE A REPEAT OR FIRST TIME VISITOR); AND
• INFORMATION ON ACTIONS TAKEN WHEN USING THE SERVICES (SUCH AS PAGE VIEWS AND WEBSITE NAVIGATION PATTERNS).

Statistical Information

The information we collect automatically is statistical data and may include personal information. It helps us to improve and personalize our Services, including by enabling us to identify and authenticate users.

2. HOW WE RESPOND TO “DO NOT TRACK” SIGNALS

YOUR WEB BROWSER MAY LET YOU CHOOSE YOUR PREFERENCE AS TO WHETHER YOU WANT TO ALLOW THE COLLECTION OF INFORMATION ABOUT YOUR ONLINE ACTIVITIES OVER TIME AND ACROSS DIFFERENT WEBSITES OR ONLINE SERVICES. AT THIS TIME, THE SERVICES DO NOT RESPOND TO THE PREFERENCES YOU MAY HAVE SET IN YOUR WEB BROWSER REGARDING SUCH COLLECTION OF YOUR INFORMATION, AND THE SERVICES MAY CONTINUE TO COLLECT INFORMATION IN THE MANNER DESCRIBED IN THIS PRIVACY POLICY.

3. HOW WE USE THE INFORMATION WE COLLECT

We may use information we obtain about you to:

• PROCESS THE RESERVATION YOU PLACE AND COMPLETE OTHER TRANSACTIONS YOU HAVE REQUESTED USING THE SERVICES, AND PROVIDE YOU WITH PRODUCTS AND SERVICES YOU REQUEST;
• SEND YOU INFORMATION OR MATERIALS YOU REQUEST;
• MAINTAIN A RECORD OF YOUR PURCHASES AND OTHER TRANSACTIONS USING THE SERVICES;
• RESPOND TO YOUR QUESTIONS AND COMMENTS AND PROVIDE CUSTOMER SUPPORT;
• COMMUNICATE WITH YOU ABOUT OUR PRODUCTS, SERVICES, OFFERS, AND PROMOTIONS;
• OPERATE, EVALUATE, AND IMPROVE OUR BUSINESS AND THE PRODUCTS AND SERVICES WE OFFER;
• ANALYZE TRENDS AND STATISTICS REGARDING USE OF THE SERVICES AND TRANSACTIONS CONDUCTED USING THE SERVICES;
• PROTECT AGAINST AND PREVENT FRAUD, UNAUTHORIZED TRANSACTIONS, CLAIMS, AND OTHER LIABILITIES, AND MANAGE RISK EXPOSURE, INCLUDING BY IDENTIFYING UNAUTHORIZED USERS; AND
• COMPLY WITH APPLICABLE LEGAL REQUIREMENTS AND INDUSTRY STANDARDS.

4. DISCLOSURE OF INFORMATION

Who We Disclose To

We may disclose aggregated information about our users without restriction. We may disclose personal information about you:

• TO CONTRACTORS, SERVICE PROVIDERS, AND OTHER THIRD PARTIES WE USE TO SUPPORT OUR BUSINESS AND WHO ARE BOUND BY CONTRACTUAL OBLIGATIONS TO KEEP PERSONAL INFORMATION CONFIDENTIAL AND USE IT ONLY FOR THE PURPOSES FOR WHICH WE DISCLOSE IT TO THEM;
• TO COMPLY WITH ANY COURT ORDER, LAW, OR LEGAL PROCESS, INCLUDING TO RESPOND TO ANY GOVERNMENT OR REGULATORY REQUEST;
• IF WE BELIEVE DISCLOSURE IS NECESSARY OR APPROPRIATE TO PROTECT OUR RIGHTS, PROPERTY OR SAFETY OR THE RIGHTS, PROPERTY, OR SAFETY OF USERS OF THE SERVICES, OR OTHERS;
• TO THIRD PARTIES TO MARKET THEIR PRODUCTS OR SERVICES TO YOU IF YOU HAVE NOT OPTED OUT OF THESE DISCLOSURES; AND
• WITH YOUR CONSENT.

We also reserve the right to transfer your personal information to a buyer or other transferee in the event of a merger, divestiture, restructuring, reorganization, dissolution, sale, or other transfer of some or all of our assets, equity or similar transaction.  Should such a sale, merger, or transfer occur, we will use reasonable efforts to direct the transferee to use your personal information in a manner that is consistent with our Privacy Policy.

5. DATA SECURITY

WE HAVE IMPLEMENTED MEASURES INTENDED TO PROTECT YOUR PERSONAL INFORMATION FROM ACCIDENTAL LOSS AND FROM UNAUTHORIZED ACCESS, USE, ALTERATION AND DISCLOSURE. PLEASE NOTE THAT THE ELECTRONIC TRANSMISSION OF INFORMATION IS NOT COMPLETELY SECURE. WE CANNOT GUARANTEE THAT THE SECURITY MEASURES WE HAVE IN PLACE TO SAFEGUARD PERSONAL INFORMATION WILL NEVER BE DEFEATED OR FAIL, OR THAT SUCH MEASURES WILL ALWAYS BE SUFFICIENT OR EFFECTIVE. ANY TRANSMISSION OF PERSONAL INFORMATION IS AT YOUR OWN RISK.

6. YOUR CHOICES

WE OFFER YOU THE FOLLOWING CHOICES ABOUT THE INFORMATION WE COLLECT FROM YOU AND HOW WE COMMUNICATE WITH YOU:

COOKIES

MOST BROWSERS WILL TELL YOU HOW TO STOP ACCEPTING NEW COOKIES, HOW TO BE NOTIFIED WHEN YOU RECEIVE A NEW COOKIE, AND HOW TO DISABLE EXISTING COOKIES. PLEASE NOTE, HOWEVER, THAT WITHOUT COOKIES YOU MAY NOT BE ABLE TO TAKE FULL ADVANTAGE OF ALL OF THE FEATURES OF THE SERVICES.

PROMOTIONAL COMMUNICATIONS 

IF YOU DO NOT WANT US TO USE YOUR CONTACT INFORMATION TO PROMOTE OUR PRODUCTS OR SERVICES, YOU CAN OPT OUT BY FOLLOWING THE UNSUBSCRIBE INSTRUCTIONS CONTAINED IN ANY PROMOTIONAL EMAIL.

WEB ANALYTICS

YOU MAY OPT OUT OF THE AGGREGATION AND ANALYSIS OF DATA COLLECTED ABOUT YOU ON OUR WEBSITE BY GOOGLE ANALYTICS BY VISITING HTTPS://TOOLS.GOOGLE.COM/DLPAGE/.

THIRD-PARTY TRACKING

ALTHOUGH WE DO NOT CONTROL THIRD PARTIES’ COLLECTION OR USE OF YOUR INFORMATION TO SERVE INTEREST-BASED ADVERTISING OR OTHER TARGETED CONTENT, A NUMBER OF THESE THIRD PARTIES MAY PROVIDE YOU WITH WAYS TO CHOOSE NOT TO HAVE YOUR INFORMATION COLLECTED OR USED IN THIS WAY. YOU CAN OPT OUT OF RECEIVING TARGETED ADVERTISEMENTS FROM MEMBERS OF THE NETWORK ADVERTISING INITIATIVE BY VISITING HTTP://WWW.NETWORKADVERTISING.ORG/CHOICES.

7. CHILDREN UNDER THE AGE OF 13

THE SERVICES ARE NOT DIRECTED TO, AND WE DO NOT KNOWINGLY COLLECT OR SOLICIT PERSONAL INFORMATION FROM, CHILDREN UNDER THE AGE OF 13. IF WE LEARN WE HAVE COLLECTED OR RECEIVED PERSONAL INFORMATION FROM A CHILD UNDER THE AGE OF 13, WE WILL DELETE THAT INFORMATION. IF YOU BELIEVE WE MIGHT HAVE ANY INFORMATION FROM OR ABOUT A CHILD UNDER THE AGE OF 13, PLEASE CONTACT US AT GUESTSERVICES@THEROUNDTREEHOTELS.COM.

8. CHANGES TO OUR PRIVACY POLICY

WE RESERVE THE RIGHT TO UPDATE OR CHANGE THIS PRIVACY POLICY AT ANY TIME. IF WE MAKE A MATERIAL CHANGE TO OUR PRIVACY POLICY, WE WILL PROVIDE NOTICE TO YOU (FOR EXAMPLE, BY POSTING ON OUR WEBSITE) THAT OUR PRIVACY PRACTICES HAVE CHANGED AND WILL PROVIDE A LINK TO THE NEW POLICY. IN THE EVENT WE MAKE A MATERIAL CHANGE TO HOW WE USE YOUR PERSONAL INFORMATION, WE WILL PROVIDE YOU WITH AN OPPORTUNITY TO OPT OUT OF SUCH NEW OR DIFFERENT USE. THE DATE THIS PRIVACY POLICY WAS LAST REVISED IS AT THE TOP OF THIS PAGE. WE ENCOURAGE YOU TO REVIEW THIS PRIVACY POLICY PERIODICALLY TO CHECK FOR ANY UPDATES OR CHANGES.

9. DATA TRANSFERS

WE ARE BASED IN THE UNITED STATES. WHEN WE OBTAIN INFORMATION ABOUT YOU, WE MAY TRANSFER, PROCESS, AND STORE SUCH INFORMATION OUTSIDE OF THE COUNTRY IN WHICH YOU RESIDE. BY USING THE SERVICES, YOU CONSENT TO THE TRANSFER TO AND PROCESSING AND STORAGE OF YOUR INFORMATION IN COUNTRIES OUTSIDE OF YOUR COUNTRY OF RESIDENCE, WHICH MAY HAVE DIFFERENT DATA PROTECTION LAWS THAN THOSE IN THE COUNTRY WHERE YOU RESIDE.

10 CONTACT US

IF YOU HAVE ANY QUESTIONS ABOUT THIS PRIVACY POLICY OR OUR INFORMATION PRACTICES, PLEASE EMAIL US AT GUESTSERVICES@THEROUNDTREEHOTELS.COM.